Naive Clothing just underwent a huge makeover, releasing a new website and tons of new tees simultaneously. I’m a fan of most of the new shirts, with my favorite being King Eagle. It’s just a great looking design, and I especially like the fact that the branding actually looks cool, which some companies don’t seem to understand. They also print on American Apparel, which is a plus. The design comes on a bunch of different colors, which I believe are brown, slate, gold, and light blue, although some are sold out.
Price: $15.00 | Naive Clothing
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I guess it’s nice they put in the effort to brand in a way that pleases you; it’s better than the alternative. But what is this obsession with designers including branding? I would never want to wear someone else’s name on my chest or back. I know why they do it; it’s “free” advertising which may appeal to other people who like to wear advertising. Maybe such people are common, but in any case, the rest of us stay far away. I would skip over the best design in the world if it included branding. Yuck!